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Guidelines for Evaluating Football Coaches

Effective Communication and Observation Leads to Program Success


Successful football programs develop solid guidelines to follow when performing yearly coaching evaluations.

Pre-Season Communication

The organizational leader (high school athletic director, youth football president, e.g.) holds a goal setting conference with the head coach. The discussion will include:

  • The coach listing goals hoped to attain for the coming season.
  • The coach describing how such goals are to be measured.
  • The organizational leader contributing additional goals.
  • The organizational leader discussing any areas of concern to be addressed during the season.

In-Season Monitoring

The organizational leader will attend practices on a regular basis to witness firsthand how the head coach and assistant coaches conduct practices. Regularly scheduled meetings between the head coach and the leader are to be held to communicate any issues or concerns.

End-of-Season Overall Evaluation

Within a week of the season's last game, the organization leader and the head coach should meet for the yearly overall evaluation. Using an organization-specific rubric is suggested. The minimum format should include ratings of Unsatisfactory, Needs Improvement, and Effective. Areas to be rated include:

Organization Skills of Coach

  1. Practice organization/game plans.
  2. Effective communication with other coaches.
  3. Ability to supervise.

Working Relationship with Athletes

  1. Notates and keeps athletes informed of progress.
  2. Uses ethical motivational techniques.
  3. Displays and teaches good sportsmanship.
  4. Displays enthusiasm.
  5. Treats all athletes fairly.
  6. Maintains proper coach-athlete relationship.
  7. Maintains interest in student-athletes' academic progress.

Sport-Specific Ability

  1. Demonstrates knowledge of the sport.
  2. Learns new techniques as well as proven coaching methods.
  3. Follows proper safety procedures.
  4. Teaches skills necessary to win.
  5. Evaluates players after each game.
  6. Team performance is consistent with the quality of athletes.

Professional Qualities

  1. Follows all team, organization, and league policies.
  2. Properly attired, presents self as a role model in appearance and behavior.
  3. Maintains membership in professional coaching organizations.
  4. Assumes extra responsibilities as needed.

Head Coach Evaluating Assistants

The head coach can use the same procedure, adjusted accordingly, to perform yearly evaluation of the staff assistants.

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