Coaches must perfect the quarterback's ability to "fake." Make sure the hand placement is exactly the same on the run play as it is when he really has the ball on the pass play. The running back must also become adept at carrying out a "fake" when the play-action pass is called. These deceptions are to cause indecision for defenders, and will help both the run play and the play-action pass.
No matter which offensive formation is being used, a good rule of thumb is to have a corresponding play-action pass for each run play in a team's playbook.
The play-action pass must begin exactly as the run play started. From the Offset-I Counter look, the slot back will motion toward the weak side and the strong side guard will pull as if to block the run play. The offensive line will pass block instead of going downfield. The receivers run pass routes, and the quarterback throws the ball to the open receiver.